Constantly cleaned and updated, the individuals on this list shop online in search of the best deals on a range of every day products from mobile phones to cars, insurance renewals, loans, music, entertainment and holidays. Members of this database also use the Internet to talk to friends and family via email, chat rooms and social networking sites.

Selections can be made according to age, wealth, geographic location, car ownership, home ownership, financial products, purchase history, marital status, leisure and lifestyle.

An ideal list for companies that provide consumer lifestyle products and services, it has proven extremely effective for campaigns offering competitions, vouchers, giveaways and event invites to prospects.